I have been in the RSS camp for many years. Originally, I really panned twitter. Then I joked that pownce was the new twitter, and eventually that twitter was the new twitter. But lately I've been embracing twitter, though mostly as a travel tool. This got me thinking...
Media companies have been wrestling with RSS for quite some time. People who 'get it,' get it. People who don't, just don't. And so it has been for quite some time.
I think the problem has been in getting people to use special readers. Maybe RSS isn't the right tool for getting a general audience to subscribe to your various feeds. What if the problem is that subscribing to RSS feeds feels too much like interfacing with machines? How can we humanize RSS? Right now I'd say the answer is Twitter.
What if, instead of publishing RSS feeds for everything, you pushed your updates to a system like twitter? Would that help? The geeks of the world could still use your RSS feeds, or even just grab it from twitter saving your the bandwidth.
The problem, of course, is supporting all of the twitter-clones. It might be worth it or it might not. Would it really be so bad to only support twitter? Why not FaceBook? -- FaceBook is too all-consuming.