HackerMoJo.com
Ceci n'est pas une blog
by Glenn Franxman, Stunt Programmer.
posted: 2007-09-08 17:19:19 perma-link, RSS comments feed
More tweaks on the two column layout. In addition to using multiple columns to pull the comments up alongside the original posting, I can use the second column for a single prominent ad and a few navigational tools.
This gives the ad a persistent spot on the page in a location that doesn't compete with the content, but maintains a certain amount of weight and commands some attention in so far as there is a little animation involved without it actually competing with the content.
Part of me wants to put the comment form over there as well.
You might also notice that the system is now making recommendations for additional articles based on a combination of the current article and past articles you've read. Ultimately, I'm going to have a mix of strategies that build a single list.
Right now, there are content targeted entries and behaviorally targeted ones. I want to add featured articles that I select, articles deemed most popular by page viewing, and articles that match whatever search term last brought you to the site. I'll be presenting them separately until I understand a little better how each performs, but I hope to ultimately have a formula for combining the sets and ranking each against the other.
I'm still experimenting with linear versus logarithmic decay for the behavioral recommendation engine which I've based on radio active exposure to variously tagged content. You can see your scores in the footer if you are interested in that sort of thing.
Glenn Franxman commented, on September 13, 2007 at 11:02 p.m.:
True dat, but that's kind of the point. If successful, the ad and the tools will find greater use than in conventional layouts. For the tools, that means an increase in engagment. For ads, that means increased attention, from which greater click-thrus might follow.
Clark commented, on September 21, 2007 at 10:02 p.m.:
There are ads on this site?
Damn you Adblock... some of us don't even get to see the distracting ad.
I wonder what else I'm missing...
Glenn Franxman commented, on September 22, 2007 at 8:21 p.m.:
Well, I'm sure you're not the only one using AdBlock. Ads aren't that effective on most sites anyway. It will be interesting to see what happens as google starts looking at the effectiveness of ads on sites and realizes that some sites have yeilds so small they aren't worth serving ads to based purely on bandwidth costs.
MIke commented, on October 1, 2007 at 4:15 p.m.:
I really want to see what my little alien guy looks like!
Rob Perkins commented, on October 19, 2007 at 4:16 p.m.:
That's a slick bit of code, there, Glenn. I wonder if it runs in Safari... ;-)
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David Mastio commented, on September 9, 2007 at 12:31 p.m.:
The ad following you as you scroll down is kinda distracting.